My output as a creative problem solver looks different every time. Today I'm writing an image film. Tomorrow I'm helping a company to develop its social media presence. And before next month's trade fair concept, I'll come up with a recruitment campaign for an HR department. The only thing that is always the same is the approach: I listen to where the problem lies. I tackle the solution in a good-humoured and unpretentious manner. And try to do unseen and unique work.